SELF
I had the pleasure of working with Radical Data to create the visual identity and the app interface design for Self, a data-driven tool to help understand our own bodies through self exploration. The project (which won the Media Futures prize for Startups for Citizens) encourages users to gain an understanding of Health and of one's own bodymind informed Decolonial thought, Crip Theory & Disability Studies, and Queer Theory. Self helps people understand their bodies, even all the bits that are special to them, through taking notes in a way that they can learn from. It helps create experiments where people can tell whether it is the sun or the experiment making them happy.
The first phase of the project revolved around the creation of a distinguishable logo and brand system that highlights the playful and experimental nature of the app and ensures accessibility. Once the visual identity was formalized, it was time to imagine what an initial version of this app might look like and how the project would communicate across different mediums and platforms. Self needed a visual identity that reflected its fun and experimental concepts, looking for playful and curious elements within the body and moving the idea of health away from austere medical imagery. The dynamic visual language, with fun images, bold colors, and a unique logo successfully communicate the joy that can be found during the process of trying to discover and learn about our own bodies.