GSM S.A
GSM, a transport and logistics company in Barcelona with over four decades of experience, wanted to modernize its visual identity while honoring its family business legacy. I helped create a fresh, cohesive brand system—including typefaces, color palette, and a new logo that balanced sentimentality with usability. The updated identity was applied across their fleet of trucks, shipping containers, and more, reflecting a modern, approachable, and trustworthy image.




Done while working at Partida Continua

(Visual Identity, Logo)
























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